Social media and internet is often the starting point for new artists to promote their work, thus it is an essential tool for musicians. Artists can give their fans access to their music, bio, videos, dates, contact info and tours. Online advertising is a platform taking off that gives one an opportunity to gain a global audience. Many musicians are talented, but they haven’t mastered the art of properly communicating with their fans, especially the ones who are online. The internet can be your best friend if you’re looking to create music that will reach an international audience. So putting time and effort into your online presence can go along way in helping out your music career.
Social media is mainly an interactive platform between people and it’s a great place where a musician can interact directly with their fans. They can engage in asking the followers to interpret their music and inviting them into the creative process. A great example is when you release an album and ask your fans to upload self-made videos. This will result in a website with continuous evolving music videos made by the fans. You’re essentially empowering your fans’ creativity while making them feel involved in the music making rather than just being the customers. This will create a solid relationship between the musicians and their fans , and the fans will want to stick around for while!
It’s good as a musician to speak genuinely with your fans. Tell them when a new album is out and get them excited about it. Far too often people use social media only as a marketing tool and they forget that there are real people on the other side of the screen who want to speak to you instead of just being expected to buy your music.
If you wrote the song, sang it and recorded it, then you should be thrilled to share it with your audience. This lets the fans see the confidence you have in your song, and they will want to listen to it as soon as possible.
People love to win competitions and to get things for free. This makes it a lot easier to promote your work when you give things away. You can offer free tickets to your upcoming show, to the first 20 people who like your page, or you can offer free downloads of your music to people who follow you on twitter. The options are really endless, but any online incentive that you put into action can be really helpful in promoting you!But it’s important to remember that you shouldn’t just spend your money on campaigns and giveaways. Rather use your money wisely for campaigns that will really make a difference.
It’s not an easy balance, but you need make your online presence big enough so that people know about you and your music, while avoiding being over “spammy” and posting way too much content, that your fans get annoyed and stop following you altogether. Striking the perfect balance is essential to getting good interaction with your fans, while keeping them up to date with your music and shows, without bombarding them. You want to make sure that your content is engaging so that your fans can really feel apart of you and your music.
It’s important to show your superstar side as well as your real, down to earth side, to your fans. Let them get to know who you are both on stage and during your down time, so that they can see you are a real person with a life and a heart, instead of this intangible superstar who has it all! People are more likely to connect with others who they can identify with, so by exposing the different sides of who you are you can grow a really big following.
Find one or two social networks that you want to join, and stick to those. You want to make sure that you communicate well, and have a significant presence, which is hard to do when you’re spread among many different networks, because it then becomes difficult to keep up.
A website is essentially your home, online. It’s a place where people can go to get to know you and your work. People today are quite shocked if they search for you online and you don’t have a website. Really there is no excuse. Websites are simple to build and there are many online platforms that can help you with it. You can link your website and your social network pages which will ultimately improve your visibility and the number of people visiting your site.
An artist’s bio should be interesting as well as informative. The normal boring bio of many musicians is all about how their band was formed, which can be interesting, but today people want to know about you! So take a deep breath and expose yourself a little, it will really help people to connect with you on a personal level.
Photos online get a lot more attention than words. So make sure to upload some great images from your shows, studio time, and maybe a sneak peak into how you spend your time when you aren’t working. You’re sure to get a large response.
Being in touch with other artists online shows a sense of comradery and love for music. It can also help you to network and expand your own fan base, so get clicking.
It’s simple to add many friends to your social networks, but that isn’t what makes you popular. Rather you should have friends who are well known and interactive, fans who write comments, or friends that support your work. You’ll build your fan base quickly when they see an active site with many comments and responses.
Lastly, you should make your music available online, especially in places like iTunes. You can easily track your music back to your website, and boost your presence with blogs and interviews!
With music now available at our fingertips, you would be foolish not to invest some time in pushing your online presence. Get clicking!